Course Details

Spa Executive Master Class
With current economic situation, what does it take to run a successful and profitable spa business? A degree? Business acumen? Excellent service? Having the right connections? Or simply luck? With such uncertainty, how do you keep the business afloat with a healthy cashflow? How do you market your spa without burning a hole in your pocket? What are the tried and tested winning formulas of the successful spas in the industry?

This course aims to equip the Manager or Owner with the essential tools for running a spa successfully. Covering eight modules as varied as project and business planning, operations, human resource, customer relations management, marketing and branding, finance and yield management, this course is both theoretical and practical. Participants will be given assignments such as budget planning, area programme planning, menu planning and marketing of a new product, as part of their training with guidance from the instructors.

This 4-day intensive course is led by a team of qualified and very experienced professionals who each specialises and possesses in-depth knowledge of his subject. This is an interactive course hence be prepared to speak, share, ask questions and present your case.

Who Should Attend
• Spa and Salon Owners
• Spa Managers and Directors
• Supervisors moving to managerial roles
• Professionals wanting an insight into the roles and responsibilities of a Spa Manager
• Individuals or investors planning to open and operate a spa business

Course Objectives
By the end of this course, participants will be able to:
• Plan and open a spa successfully from ground “0” to completion.
• Understand the roles of a Manager or Owner and effectively open and operate a spa.
• Effectively use HR strategies to manage your team.
• Effectively use marketing tools to promote your spa.
• Brand your spa and market your services creatively and effectively.
• Maximise your customers’ database to improve your customer relations and communications
• Master the skill to calculate, plan and propose your financial budget to the board

Minimum Entry Requirement
• PC knowledge: Microsoft Word and Excel
- please bring your laptop on Day One and Day Four only
• GCE “O” Level or equivalent and above

Course Details
Commencement Date: 27, 28, 29, 30 October 2009
Day: Tuesday to Friday
Time: 9.00am to 6.00pm
Registration: 27 October at 8.30am
Venue: Mindworks School of Infocomm
10 Winstedt Road #02-09
Singapore (next to Anglo Chinese Junior School)
Fee: SGD2,800
Early Bird Discount*: SGD2,500 (*on or before 20 September 2009)
Corporate Group (minimum team of 2 participants): SGD2,200 per person
Accommodation: Visit www.singaporehotel.com.sg for details. Look for hotel locations in Scotts or Orchard Road.
Public Transportation: MRT: NEWTON station (10 min walk to Winstedt Road)
Enquiry: course@spa-innovations.com

Download Enrolment form from http://www.spa-innovations.com/images/pdf/SEM-EnrolmentForm.pdf

Day 1
What Spa Are You?
Understanding Spa Concepts & Its Operations
• Overview of the Spa Industry – Current trends & challenges faced
by spas today
• Key Factors to Success – What works and what do not work?
• Importance of Market Research and Feasibility Studies – What
to look out for when planning your project
• Developing Spa Concept, Design and Floor Plan – key factors to take
into consideration
• Spa Philosophy and Mission Statements – Why necessary and how does it influence the business?
• Setting the Critical Path – The importance of keeping timeline and schedules
• Setting your Operating Equipment and Supplies (OES) list and budget – What is enough to start? How much is too much?

Customer is King
Effective Planning to Exceed Customers’ Expectations
• Who is your customer? Profiling your customers and determining
their needs
• What is your Unique Selling Point (USP)? What makes you stand
out from your competitors?
• Menu Planning – What sells and what sucks? It is a gimmick or the real stuff?
• Creating Value – How much does it cost to provide a premium service?
How to create a fool-proof formula for profit
• Tailoring a Complete Spa Experience for Your Customer – the thrills and frills

DAY 2
Exemplary Leadership – the 360 Degree Leader
Taking Care of Your Internal Customers

• Traditional vs Motivational and Empowering Leadership
• Understanding your Roles as a Leader
• Building and Managing a Team for Effectiveness and Positive Results
• Staff Performance Analysis – Setting and meeting Key Performances Indicators (KPIs) for team members
• Effective interviewing techniques - reviewing the strengths and hiring the right people
• Conflict Management Skills – Controlling and managing staff conflict before it controls you

Day 3
Marketing Spas in an Economic Downturn - the Playing Field and New Focus
Developing Effective Marketing Strategies & Techniques

Rejuvenating the Spa proposition
• Innovative ways to “connect” your spa to your target audience
• Marketing resources – Putting in place what it takes to get the business going
• Understanding marketing planning and its application
• Branding with emotions – engaging your staff to enhance your brand
• Customer retention and attraction – ensuring sustainability

Communication that works all the time
• Engaging with your spa customers and audience
• Beyond a good press release – generating good Word of Mouth publicity for your spa
• Communicating the value beyond the service
• Building loyalists among your customers – working the emotions for loyalty
• Style with substance equals a “classy” communications message

Connecting your customers to the spa experience
• Beyond the visit and treatment, connect to your customers with technology
• The never-ending connection – using the mobile and internet technology to keep in touch
• Social networking – How does this work for my spa?
• Empowering your customers through forums and blogs

DAY 4
Savvy Financial Management - Getting Your Numbers Right
• Make Sense of Your Budget – How to use your money effectively,
avoiding expensive and painful mistakes
• Capital Financing – What to take into consideration and how much to plan for?
• Yield Management – The 90/10 Principle - changing your approach, creating new and attractive income opportunities
• Understanding the Balance Sheet and the ‘health’ status of your company

The Big Picture
Project Presentation and Review
• Project presentation
• Review of workshop
• Questions and Answers
• Best Presentation Award

Enrol Now! Download Enrolment form from http://www.spa-innovations.com/images/pdf/SEM-EnrolmentForm.pdf

Terms & Conditions

• Participant’s enrolment is based on first come, first serve basis. The class is
limited to 20 participants only.
• Spa Innovations Pte Ltd reserves the right to change the content, speakers,
date, time and venue of the course due to unforeseen circumstances.
• A one-time enrolment fee will be required upon submission of this course
application. Only Paypal, cash or Singapore cheque payments are accepted. For cheque payments, kindly issue crossed cheque payable to “SPA INNOVATIONS PTE LTD”. For Paypal, please log in to www.spa-innovations.com for payment process.
• Upon completing registration and full payment of the course fee, a
participant is considered to have successfully enrolled in the course. Should
the participant decide to cancel his/her enrolment, a cancellation fee will be
levied. Cancellations received more than 21 calendar days and above in writing
prior to course commencement date will be subjected to 50% cancellation
fee. No refund will be made on cancellations received in writing less than 21
days to the course commencement date.
• Applicants admitted and/or accepted for enrolment into this course are
required to abide by the policies, including all administrative regulations and
procedures governing participant's enrolment, acceptance, commencement,
attendance, conduct, assessment, academic progression, course completion and conferral of certificates, as laid down by Spa Innovations Pte Ltd.
• Participant must achieve at least 75% of the total attendance and complete
all assignments in order to qualify for certification on this course. There will be
no certificate awarded for attendance less than 75% or incomplete assignments.

Course Name	Spa Executive Master Class
Course Code	SEM001
Start From	27/10/2009
End On	30/10/2009
Trainer	Principal Trainer : Ms. Dianna Chia
Course Duration	8hrs/session 32hrs/4sessions
Course Fees	$2,800
Course Details	Spa Executive Master Class With current economic situation, what does it take to run a successful and profitable spa business? A degree? Business acumen? Excellent service? Having the right connections? Or simply luck? With such uncertainty, how do you keep the business afloat with a healthy cashflow? How do you market your spa without burning a hole in your pocket? What are the tried and tested winning formulas of the successful spas in the industry? This course aims to equip the Manager or Owner with the essential tools for running a spa successfully. Covering eight modules as varied as project and business planning, operations, human resource, customer relations management, marketing and branding, finance and yield management, this course is both theoretical and practical. Participants will be given assignments such as budget planning, area programme planning, menu planning and marketing of a new product, as part of their training with guidance from the instructors. This 4-day intensive course is led by a team of qualified and very experienced professionals who each specialises and possesses in-depth knowledge of his subject. This is an interactive course hence be prepared to speak, share, ask questions and present your case. Who Should Attend • Spa and Salon Owners • Spa Managers and Directors • Supervisors moving to managerial roles • Professionals wanting an insight into the roles and responsibilities of a Spa Manager • Individuals or investors planning to open and operate a spa business Course Objectives By the end of this course, participants will be able to: • Plan and open a spa successfully from ground “0” to completion. • Understand the roles of a Manager or Owner and effectively open and operate a spa. • Effectively use HR strategies to manage your team. • Effectively use marketing tools to promote your spa. • Brand your spa and market your services creatively and effectively. • Maximise your customers’ database to improve your customer relations and communications • Master the skill to calculate, plan and propose your financial budget to the board Minimum Entry Requirement • PC knowledge: Microsoft Word and Excel - please bring your laptop on Day One and Day Four only • GCE “O” Level or equivalent and above Course Details Commencement Date: 27, 28, 29, 30 October 2009 Day: Tuesday to Friday Time: 9.00am to 6.00pm Registration: 27 October at 8.30am Venue: Mindworks School of Infocomm 10 Winstedt Road #02-09 Singapore (next to Anglo Chinese Junior School) Fee: SGD2,800 Early Bird Discount: SGD2,500 (on or before 20 September 2009) Corporate Group (minimum team of 2 participants): SGD2,200 per person Accommodation: Visit www.singaporehotel.com.sg for details. Look for hotel locations in Scotts or Orchard Road. Public Transportation: MRT: NEWTON station (10 min walk to Winstedt Road) Enquiry: course@spa-innovations.com Download Enrolment form from http://www.spa-innovations.com/images/pdf/SEM-EnrolmentForm.pdf Day 1 What Spa Are You? Understanding Spa Concepts & Its Operations • Overview of the Spa Industry – Current trends & challenges faced by spas today • Key Factors to Success – What works and what do not work? • Importance of Market Research and Feasibility Studies – What to look out for when planning your project • Developing Spa Concept, Design and Floor Plan – key factors to take into consideration • Spa Philosophy and Mission Statements – Why necessary and how does it influence the business? • Setting the Critical Path – The importance of keeping timeline and schedules • Setting your Operating Equipment and Supplies (OES) list and budget – What is enough to start? How much is too much? Customer is King Effective Planning to Exceed Customers’ Expectations • Who is your customer? Profiling your customers and determining their needs • What is your Unique Selling Point (USP)? What makes you stand out from your competitors? • Menu Planning – What sells and what sucks? It is a gimmick or the real stuff? • Creating Value – How much does it cost to provide a premium service? How to create a fool-proof formula for profit • Tailoring a Complete Spa Experience for Your Customer – the thrills and frills DAY 2 Exemplary Leadership – the 360 Degree Leader Taking Care of Your Internal Customers • Traditional vs Motivational and Empowering Leadership • Understanding your Roles as a Leader • Building and Managing a Team for Effectiveness and Positive Results • Staff Performance Analysis – Setting and meeting Key Performances Indicators (KPIs) for team members • Effective interviewing techniques - reviewing the strengths and hiring the right people • Conflict Management Skills – Controlling and managing staff conflict before it controls you Day 3 Marketing Spas in an Economic Downturn - the Playing Field and New Focus Developing Effective Marketing Strategies & Techniques Rejuvenating the Spa proposition • Innovative ways to “connect” your spa to your target audience • Marketing resources – Putting in place what it takes to get the business going • Understanding marketing planning and its application • Branding with emotions – engaging your staff to enhance your brand • Customer retention and attraction – ensuring sustainability Communication that works all the time • Engaging with your spa customers and audience • Beyond a good press release – generating good Word of Mouth publicity for your spa • Communicating the value beyond the service • Building loyalists among your customers – working the emotions for loyalty • Style with substance equals a “classy” communications message Connecting your customers to the spa experience • Beyond the visit and treatment, connect to your customers with technology • The never-ending connection – using the mobile and internet technology to keep in touch • Social networking – How does this work for my spa? • Empowering your customers through forums and blogs DAY 4 Savvy Financial Management - Getting Your Numbers Right • Make Sense of Your Budget – How to use your money effectively, avoiding expensive and painful mistakes • Capital Financing – What to take into consideration and how much to plan for? • Yield Management – The 90/10 Principle - changing your approach, creating new and attractive income opportunities • Understanding the Balance Sheet and the ‘health’ status of your company The Big Picture Project Presentation and Review • Project presentation • Review of workshop • Questions and Answers • Best Presentation Award Enrol Now! Download Enrolment form from http://www.spa-innovations.com/images/pdf/SEM-EnrolmentForm.pdf Terms & Conditions • Participant’s enrolment is based on first come, first serve basis. The class is limited to 20 participants only. • Spa Innovations Pte Ltd reserves the right to change the content, speakers, date, time and venue of the course due to unforeseen circumstances. • A one-time enrolment fee will be required upon submission of this course application. Only Paypal, cash or Singapore cheque payments are accepted. For cheque payments, kindly issue crossed cheque payable to “SPA INNOVATIONS PTE LTD”. For Paypal, please log in to www.spa-innovations.com for payment process. • Upon completing registration and full payment of the course fee, a participant is considered to have successfully enrolled in the course. Should the participant decide to cancel his/her enrolment, a cancellation fee will be levied. Cancellations received more than 21 calendar days and above in writing prior to course commencement date will be subjected to 50% cancellation fee. No refund will be made on cancellations received in writing less than 21 days to the course commencement date. • Applicants admitted and/or accepted for enrolment into this course are required to abide by the policies, including all administrative regulations and procedures governing participant's enrolment, acceptance, commencement, attendance, conduct, assessment, academic progression, course completion and conferral of certificates, as laid down by Spa Innovations Pte Ltd. • Participant must achieve at least 75% of the total attendance and complete all assignments in order to qualify for certification on this course. There will be no certificate awarded for attendance less than 75% or incomplete assignments.
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